MozillaNewsLab

Introducing MetaFragments, a common format for timed metadata in HTML

MetaFragments gives to web tools, mobile apps, browser and search engines a simple way to explore, connect and share the inside content of web videos.

 

 

Even when liberated from Flash, web videos are data dead-ends. Meta-data for video or audio is mostly non-existent in exposed, usable form.

 

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Teaching journalists how to fish?

News orgs are now competing with web and mobile apps developers like Flipboard or Instapaper – and loosing on user experience.

You know the saying: teach people how to fish… instead of giving them a fish. Because of the web, because of the iPad, and because of Twitter, Facebook and YouTube, newsrooms have a cruel choice to make. 

 

They can hope that someone else will built tools and formats for the digital age, and that the tools and formats will be simple enough for anyone (including a classically trained journalist) to use and apply in their newsroom. Or they can learn to fish, and try to turn the newsroom into a full speed tech company.

 

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Why HTML5 alone can't unify videos and the web

For documents, the web is the API

If you were to draw a map of videos on the web, you would find that your map is composed mostly of dead-ends. 

 

HTML 5 started a big change for video, making in it a «first class citizen of the web». We can manipulate videos via Javascript and CSS. Media files are exposed as web resources, referenced natively via URLs.

 

But there is other dead-ends for web videos. Data dead-ends. Findability dead-ends.

 

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How to turn the big idea of yesterday into the focused project of today

The best prototype for a standard is a popular service adopting it

A few years ago, I had a big idea for a new art project involving video interviews.

 

Ideas can stay ideas for years, and then, they become real project in a few days. I should know, I built events that do exactly that :-)

 

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